The Wheel at ICON Park To Launch New Experience In Early 2023: The Great Florida Road Trip

The entertainment destination at the heart of I-Drive, ICON Park has officially announced that a brand new family attraction is coming to The Wheel at ICON Park early in 2023.

Scheduled for launch in January 2023, The Great Florida Road Trip, A Classic Vacation and Photo Travelogue with the Flamingo Family will take visitors on a nostalgic vacation through mid-century Florida, back to a time before the arrival of Walt Disney World and all the attractions, resorts and more that have made Florida home since that time.

The experience will be full of throwback imagery and retro storytelling reminding travelers that Florida has been a vacation destination for families long before the international theme park conglomerates started beckoning visitors to the state.

With camera-esque device in hand, guests will join a cartoon family of fun-loving flamingoes on their vacation and help them capture snapshots of Florida vacation spots through a collection of billboards that represent classic destinations across the state.

As guests roll along aboard The Wheel, they will learn about a bygone side of Florida they may never have known. Whoever achieves the highest score by taking the largest number of quality, focused snapshots will receive a special prize to enhance their own Florida vacation, but every party will receive a special memento of their vacation with the flamingo family!

Guests will be provided with a retro-style postcard they can fill out after the experience and drop in a themed mailbox for ICON Park to mail it out for them.

“I have always been intrigued and inspired by the role of the Florida tourism pioneers – the roadside attractions and short-stay entertainment venues that paved the way for everything else that followed, said Chris Jaskiewicz, ICON Park president and CEO. “This concept provides a way for us to pay homage to their contribution, while at the same time educating visitors on the diversity of experiences that Florida has to offer. People of all ages can have fun playing the game, and I know there will be tons of smiles from guests who are old enough to reflect fondly on those destinations.”

“It’s so exciting that ICON Park is going to provide this exposure to so many Florida destinations in our beautiful state,” said Staci Mellman, CMO at Visit Florida.

“This will give Orlando visitors a taste of some of the other great experiences that our state has to offer.”

Along with this new experience aboard The Wheel, there’s a redesigned queue, a preshow and themed merchandise mix. All of which serves to transport guests back to what has been called the golden age of Florida tourism, a time when descriptive postcards expressed sentiments like “wish you were here” and high-impact billboards on the side of the freeway pleaded with us to visit and explore.

ICON Park is at the center of the new Orlando Entertainment District. With free parking and conveniently located near I-4, Universal Boulevard and the Beachline, this premiere entertainment complex is easy to access for any Central Florida resident or Orlando tourist.

To learn more about ICON Park, visit https://iconparkorlando.com.