Orlando sets tourism record with 76.7 million visitors in 2025, remaining most visited US destination

Visit Orlando has announced that Orlando has shattered its own record, welcoming a massive 76.7 million visitors in 2025.

Amazing tourism news for Orlando, with Visit Orlando, announcing that the city has shattered its own record, welcomed a huge 76.7 million visitors in 2025, a 1.8% increase over 2024 and the highest visitation total in the destination's history.

The announcement was made at Visit Orlando's annual National Travel & Tourism Week event at the Orange County Convention Center.

Domestic visitation grew by 2.2%, reaching 70.3 million visitors — also a record. Visits by Floridians increased by 3.4%; however, the domestic visitor mix remained predominantly out-of-state. Overnight visitation remained strong, accounting for 70% of domestic visitors, or 49.2 million travelers, representing a 1.8% year‑over‑year increase. International visitation totaled 6.3 million visitors in 2025, down 2.4%, or approximately 156,000 visitors, largely due to a decline in travel from Canada.

"National Travel & Tourism Week is the perfect time to announce our visitation numbers and recognize the people behind Orlando's tourism success, which supports local businesses, creates jobs and sustains a quality of life rarely found in destinations of our size," said Casandra Matej, president and CEO of Visit Orlando. "While the total number of visitors reflects Orlando's continued growth, it only tells part of the story. Beyond the numbers are the experiences that motivate travel, the memories created and the emotional connections that continue to draw travelers to Orlando year after year for the economic benefit of our community."

Canada remained Orlando's top international market, despite a 13.3% decline from 2024, attracting 1.1 million visitors in 2025. The U.K., Brazil, Mexico, Colombia and Argentina complete the list of top international markets for the region.

Several markets also reached new record highs, including the U.S, Mexico, Colombia and Japan, all of which partially helped offset softer performance from Canada. At the beginning of this year, Orlando International Airport launched its first nonstop passenger charter flights to Tokyo, marking Florida's first direct service to the Asia Pacific.

Top Five International Origin Markets — 2025

• Canada: 1,119,300 (down 13.3%)

• United Kingdom: 933,500 (up 2.8%)

• Brazil: 736,300 (up 5.6%)

• Mexico: 458,500 (up 4.6%)

• Colombia: 360,000 (up 5.0%)

Overall, Orlando's visitor mix in 2025 continued to skew toward leisure travel, representing 81% domestic leisure visitors, 10% domestic business travelers and 8% international visitors. The group meetings segment showed strong momentum, increasing 3.1% year over year to reach 5.8 million visitors, reinforcing Orlando's position as the nation's leading meetings destination.

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