The three-story Build-A-Bear Workshop at ICON Park in Orlando debuts first-of-its-kind Design Studio, interactive Bakeshop, 'Personalize Me' customization and more. Build-A-Bear Workshop, the brand known for adding a little more heart to life, today unveiled a selection of the signature experiences coming to its highly anticipated retailtainment Workshop at Orlando's ICON Park, giving guests a preview of what is inside the brand's largest and most ambitious experience ahead o

ICON Park restaurant transforms for two months of spellbinding décor, monstrous menu creations, bubbling cocktails and extravagant desserts. Sugar Factory Orlando is putting a wicked twist on the larger-than-life dining experience guests know and love this Halloween. Coming to ICON Park for September and October, Monsters Bash will transform the restaurant from floor to ceiling with playful Halloween décor, spooky photo moments and a limited-time menu of monstrous dishes, bub

All-new interactive scavenger hunt this spooky season challenges guests to recover five missing artifacts This Halloween 2026, guests can put their detective skills to the test during The Great Wax Heist, an all-new interactive Halloween scavenger hunt at Madame Tussauds Orlando. Available October 1-31, 2026, and included with regular admission, the limited-time experience invites guests to solve an attraction-wide Halloween mystery while uncovering the fascinating story behi

The popular car-inspired restaurant and bar is set to bring high-energy dining to the heart of International Drive. A new, high-energy dining experience is shifting into gear at ICON Park. Ford’s Garage, the nationally recognized restaurant brand inspired by the legacy of the Ford Motor Company, is set to open at the destination in winter 2026. The new Ford’s Garage ICON Park location will span approximately 7,800 square feet, featuring indoor and outdoor seating for 304 gues

Limited-time Halloween event invites families to meet the Pirate Captain, search for hidden treasure, and make marine discoveries during an immersive underwater quest. This fall, SEA LIFE Orlando Aquarium invites families to set sail on an underwater adventure during Pirates of the Haunted Seas, a limited-time Halloween event in Orlando filled with hidden treasure, pirate encounters and hands-on activities alongside thousands of marine creatures. Taking place Saturdays and Su

Reservations now available for Michelin-starred Chef Michael Collantes’ new Japanese-inspired dining concept on International Drive. Reservations are now open for one of Orlando’s most anticipated new restaurants. Nomikai by Sushi Saint will begin its soft opening at ICON Park on August 19, bringing Michelin-starred Chef Michael Collantes’ fresh take on Japanese-inspired dining to International Drive with shareable dishes, premium steaks and seafood, inventive cocktails and a

Three-night event combines local craft beer tastings with exclusive evening access to SEA LIFE Orlando Aquarium. This September, SEA LIFE Orlando Aquarium is inviting guests to experience the aquarium like never before during Fins & Flights, an adults-only, after-hours event pairing local craft beer tastings with an immersive evening among thousands of sea animals. Taking place September 3-5 from 7-10 pm, the experience invites guests ages 21 and older to explore the aquar

Complimentary outdoor fitness event offers a morning of movement, wellness and community at ICON Park. ICON Park and Rosen Aquatic & Fitness Center are teaming up to bring wellness to the heart of Orlando with a free Pilates on The Lawn event on Sunday, June 21. The complimentary outdoor class will take place from 8 - 9.30 am on The Lawn at ICON Park and will be led by certified Pilates instructor Marissa from Rosen Aquatic & Fitness Center. The event is free to attend, thoug

The little ones can come face-to-fin with a real mermaid on select dates this May at SEA LIFE Orlando Aquarium! Calling all mermaid fin-atics! If you need a little mer-MAGIC in your life, stop by SEA LIFE Orlando Aquarium at ICON Park on International Drive to explore the oceans and meet a mermaid. Prepare to be amazed as mermaids return to Orlando, diving into SEA LIFE Orlando Aquarium's Atlantic Ocean habitat, surrounded by an incredible array of marine life - from majestic

$19.99 Tickets are available now through May 8 with Valid School ID. It’s Teacher Appreciation Week, and Museum of Illusions Orlando is celebrating educators with a special offer. Now through May 8, teachers can enjoy $19.99 admission with a valid school ID—for themselves and up to four guests—available both online and in person. The limited-time offer gives teachers a chance to step outside the classroom and into a hands-on, interactive experience where science, math and psy

The Toyota Tour brings hands-on test drives, electrified vehicles and interactive experiences to International Drive. ICON Park is revving up for a high-energy, hands-on experience as the Empowered by Toyota Tour rolls into the entertainment destination, inviting guests to get behind the wheel and explore the future of driving. Now through Sunday, May 3, visitors can experience Toyota’s lineup of electrified vehicles through interactive displays and real test drives at ICON P

From diaper duty to game time, Pampers lets parents and little ones play, test and take home the essentials—all in one stop. Parents, consider this your chance to put diapers to the test. ICON Park is welcoming Pampers for a one-day pop-up that turns a trusted everyday essential into a hands-on, can’t-miss experience for families. The Pampers Dry Diaper Challenge takes over The Lawn on Saturday, May 2, inviting guests to jump into interactive games, try the brand’s signature

“Illusions for Everyone” event at popular Orlando attraction creates a calmer, more accessible museum experience for neurodivergent guests and families. In recognition of Autism Awareness Month, Museum of Illusions Orlando will host a Sensory Friendly Day this weekend, on Saturday, April 18 from 10 a.m. to 12 p.m. Creating a calmer museum environment for guests with sensory sensitivities, the event is part of the museum’s “Illusions for Everyone” initiative, allowing indiv

“Illusions for Everyone” event creates a calmer, more accessible museum experience for neurodivergent guests and families. In recognition of Autism Awareness Month, Museum of Illusions Orlando will host a Sensory Friendly Day on Saturday, April 18 from 10 a.m. to 12 p.m., creating a calmer museum environment designed for guests with sensory sensitivities Part of the museum’s “Illusions for Everyone” initiative, the dedicated event allows individuals with autism, sensory pro

One-day-only promotion invites guests to experience mind-bending fun at a price that’s no joke. At Museum of Illusions Orlando, things aren’t always what they seem — but this April Fools’ Day deal is the real thing. To celebrate the most playful day of the year, Museum of Illusions Orlando located at ICON Park on International Drive will offer a special one-day-only promotion on Wednesday, April 1, with all admission tickets priced at just $20 per person. While the museum is