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ICON Park Orlando launches Destination Days, celebrating cities in new Great Florida Road Trip Game

The latest addition at entertainment destination ICON Park on I-Drive is The Great Florida Road Trip, and each weekend in August visitors can discover more about the destinations featured in the game during Destination Days.

ICON Park Orlando launch Destination Days, celebrating cities in new Great Florida Road Trip Game

To launch the new Great Florida Road Trip — an interactive camera game played aboard The Wheel that spotlights popular family vacation destinations across the state —Orlando’s ICON Park is partnering with destinations featured in the game to highlight and celebrate their unique attributes.

The new Destination Days events will include dedicated weekends through August for cities that are identified and visually represented in the game. Each weekend will focus on a specific destination, celebrating its unique attractions, offering deals for its residents and sharing why these destinations are an important part of a Florida vacation with Orlando residents and tourists.

ICON Park Orlando launch Destination Days, celebrating cities in new Great Florida Road Trip Game

Each weekend in August is dedicated to a specific destination, with:

  • $10 tickets to The Wheel for guests from any zip code within that destination (regular price is $34.99).

  • An education booth and videos in ICON Park from the destination CVBs, so guests can learn more about its unique attractions.

  • Raffle to win a gift basket of prizes from the region such as a hotel stay, attraction tickets and more (no purchase required).

ICON Park Orlando launch Destination Days, celebrating cities in new Great Florida Road Trip Game

Destination Days Event Schedule:

August 5th and 6th — Space Coast/Cape Canaveral Days at ICON Park Destination fun fact: The spacesuit shown during the Great Florida Road Trip experience is based on that of Alan Shepard, the first American in space launching from Cape Canaveral in 1961.

August 12th and 13th — Crystal River Days at ICON Park Destination fun fact: Over 100 manatees call Crystal River home year‐round.

August 19th and 20th — Ocala Days at ICON Park Destination fun fact: The first glass‐bottomed boats set sail at Ocala’s Silver Springs in 1878.

August 26th and 27th — Sarasota Days at ICON Park Destination fun fact: Sarasota was home to the world’s first Clown College in 1968 by Ringling Bros. Circus.

The Great Florida Road Trip is part of ICON Park’s commitment to promoting Florida’s vibrant tourism industry and educating visitors and locals alike about historic Florida attractions where the Sunshine State’s tourism got its start.

This experience is the first interactive game to take place while riding an observation wheel. As their private capsule rises to 400 feet in the air, guests use a special retro-themed camera, outfitted with infrared technology, to aim markers on the rooftops below and compete for points to win a prize.

The experience’s art and game pieces are themed to a nostalgic road trip through Florida in the 50s and 60s, paying homage to the state’s original tourism attractions that were here even before the arrival of famous theme parks.

The Great Florida Road Trip rolls into ICON Park on International Drive

The Great Florida Road Trip takes visitors on a nostalgic vacation through midcentury Florida – before the era of sprawling theme parks and resorts. Part game, part educational opportunity, this experience puts the spotlight on Florida’s legacy as an entertainment and tourist destination.

Guests will be taken on a journey that highlights the historic locations that have beckoned visitors for decades.

The 45 different post cards that guests will look for include iconic Florida attractions, including Silver Springs’ glass bottom boats, Florida Flamingoes, a Daytona car racing, the Everglades and many more.

Each participant will receive a camera like device to photograph destinations and earn points while raking a ride around The Wheel. A “winner” from each capsule will receive a $5 gift card to be used in the “In the Game Arcade” inside the wheelhouse.

The Great Florida Road Trip at ICON Park Orlando

Check out the highlights of this new attraction at ICON Park!

Meet the Flamingoes

Meet the Flamingoes – Freddy, his wife Faye, and their two charming chicklets Francine and Felix. Join this feathered family as they pile into the old station wagon for a rollicking road trip to Florida’s classic attractions and destinations.

Capture Moments with Your Photomatic Camera

Rolling down the road aboard The Wheel, you’ll help these long-legged motorists make memories by capturing pictures of stops along the way for their scrapbook with your very own Photomatic Camera.

The Great Florida Road Trip at ICON Park Orlando

Snap The Most Photos & Win

Keep your eyes peeled for cartoonish post card-style depictions of beloved destinations like The Everglades, St. Augustine, Daytona Beach, and more! In this whimsical gamified travelogue through Old Florida, whoever snaps the most photos will receive an exciting prize to make their own Florida vacation extra special.

The Great Florida Road Trip at ICON Park Orlando

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