Hard Rock Hotel Orlando turns pink for Breast Cancer Awareness Month

Guests will find pink-themed experiences across the hotel, with a portion of proceeds benefiting charitable organizations.

This October, Hard Rock Hotel at Universal Orlando Resort is transforming its property pink as part of a month-long effort to support breast cancer awareness and raise funds for organizations fighting the disease. 

Throughout Breast Cancer Awareness Month, guests will find pink-themed experiences across the hotel, with a portion of proceeds benefiting charitable organizations including the Florida Breast Cancer Foundation and the American Cancer Society. 

Highlights throughout October include: 

• The hotel’s exterior is illuminated with pink lighting. 

• $5 from each Acoustic Brunch sold at The Kitchen (held every Sunday) will benefit charity. 

• Select guest rooms have special pink sheets, with 5% of room revenue from these rooms donated.  

• Signature pink cocktails at Velvet Bar, The Kitchen and beachclub, with $1 from every cocktail supporting charitable efforts.  

• An exclusive sundae at Emack & Bolio's, with $1 from each purchase donated.  

• Hard Rock chefs are sporting Pinktober chef coats throughout the month. 

• Team members will participate in the Orlando Making Strides Against Breast Cancer walk. 

The month-long effort to support breast cancer awareness and raise funds for organizations fighting the disease atHard Rock Hotel at Universal Orlando Resort is part of Hard Rock International's 27th annual PINKTOBER campaign for Breast Cancer Awareness Month.

The global initiative runs throughout October, uniting guests, team members and communities worldwide. It supports breast cancer awareness, research and patient services.

Underscoring its commitment to the principle "All Is One," Hard Rock unites its global community, from Hotels and Casinos to Cafes, Rock Shops and digital platforms, to amplify fundraising efforts and drive meaningful action throughout October. A portion of proceeds goes directly to the Hard Rock Heals Foundation. These funds support breast cancer research and awareness worldwide. To date, PINKTOBER has raised more than $15 million.

Hard Rock Heals Foundation is partnering with the American Cancer Society. The partnership helps individuals and families affected by breast cancer through advocacy, research and patient support programs.

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