Hard Rock Hotel At Universal Orlando Lights Up Pink As Pinktober Takes Over The Hotel

The Hard Rock Hotel at Universal Orlando Resort is proudly lit up in bright pink this month to support breast cancer awareness as part of Hard Rock International's 23rd Annual Worldwide Pinktober Campaign.

From the pink hotel exterior to select guest rooms being outfitted with pink sheets and pink guitars, the resort hotel is shining bright for Pinktober!

The pink co-branded Fender guitars have been added to the hotel’s Sound of Your Stay program, with guests able to check out the guitars and scan a QR code to make a donation and discover more ways to support the fight against breast cancer.

Throughout October, each night that the pink guest rooms have been occupied, the hotel has been donating a portion of the room rate to the American Cancer Society.

Hotel guests can also enjoy specialty pink drinks that are available at The Velvet Bar, The Kitchen Restaurant and Beach Club.

The Hard Rock International’s 23rd annual Pinktober campaign supports the Hard Rock Heals Foundation, the charitable arm of Hard Rock, with proceeds benefiting the American Cancer Society.

Hard Rock is also debuting a Find Your Fight Song social media contest, through the power of music, Hard Rock wants to uplift those battling breast cancer, celebrate survivors, and remember loved ones by creating the ultimate Pinktober anthem.

Fans are invited to participate by sharing their stories on Instagram and writing original lyrics to be considered for inclusion in the anthem written in collaboration with recording artist David Correy.

A grand prize winner will receive a $5,000 prize and donation of equal value in their name to American Cancer Society.

You can learn more about this event, and ways you can participate, on the Hard Rock Pinktober website.

All company divisions including Hard Rock Hotels, Cafes and Casinos worldwide are partaking in the Pinktober campaign.

Hard Rock has donated millions of dollars to breast cancer research over the last 22 years of the Pinktober campaign.

Last year, Hard Rock raised over $700,000, representing the largest amount the company has fundraised since the inception of the program in 2000.