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Visit Orlando reveals 25% increase in International Visitors, check out which county has seen the biggest increase

Orlando has seen a 25% year-over-year increase in International visitors, welcoming more than 6 million visitors with record-breaking Canadian visitation.

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Visit Orlando, The Official Tourism Association  for Orlando, announced that the destination welcomed 6.13 million international visitors in 2023, an increase of 25% over 2022 numbers.

Canada remains Orlando’s top international market, with more than 1.2 million visitors traveling to Orlando in 2023, the highest number from this market in Orlando’s history.

We saw strong gains from all of our core international markets, particularly from Canada, which brought in record-breaking visitation numbers,” said Casandra Matej, president and CEO for Visit Orlando. “Orlando’s international growth is a testament to the uniqueness of our unbelievably real destination, the support from our travel trade partners and our emphasis on strategic marketing initiatives to help drive visitation from our key markets.”

The 2023 international visitation numbers represent 94% of pre-pandemic (2019) levels, with Canada, U.K. and Brazil remaining the top three international origin markets to Orlando.

  • Canada: 1,256,000 (↑ 46%) - All-time record-breaking visitation number

  • United Kingdom: 877,000 (↑ 8%)

  • Brazil: 696,000 (↑ 21%)

  • Mexico: 432,000 (↑ 10%)

  • Colombia: 302,000 (↑ 5%)

Contributing to this significant international growth were a variety of factors, including new direct airlift in nearly all of Orlando’s top international markets, giving visitors more opportunities to get to Orlando easily and affordably, along with a more streamlined visa process in Brazil, Mexico and Colombia.

Visit Orlando expanded on its robust “Unbelievably Real” marketing campaign efforts, including a widespread “Winter Doesn’t Exist” campaign in key international markets during the colder months, further driving awareness and increasing desire for visitors to explore Orlando’s unique offerings.

Visit Orlando shared 2023 international visitation figures this week as part of U.S. Travel Association’s IPW, known as the “Super Bowl of the travel industry,” attracting travel buyers and media from more than 60 countries.

Overall visitation numbers will be unveiled in late May, including domestic leisure and group business figures. 

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