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Toys"R"Us reveals Geoffrey's Tour Across America is coming to The Florida Mall!

Updated: Jul 27, 2023

Geoffrey the Giraffe, the famous mascot from Toys"R"Us is heading out on the road on his Tour Across America, and it includes a stop at The Florida Mall.

Toys"R"Us reveals Geoffrey's Tour Across America is coming to The Florida Mall!

With the iconic Toys"R"Us making a welcome return from bankruptcy, the much loved company mascot Geoffrey is heading out on the road in a brand new Geoffrey Mobile, a 38-foot custom RV that will take Geoffrey the Giraffe from Herald Square on a multi-city tour making stops at the Toys"R"Us global flagship at American Dream and select Toys"R"Us at Macy's stores from New York to Orlando.

Toys"R'Us will reveal the Geoffrey Mobile on Thursday, July 20 at Macy's Herald Square in New York City.

The Tour which will promote the benefits and importance of play with in-store celebrations and activities that foster discovery, family togetherness and fun at each stop will visit American Dream in East Rutherford, NJ, King of Prussia in King of Prussia, PA, Fashion Centre at Pentagon City in Arlington, VA, Haywood Mall in Greenville, SC, and here in Orlando at The Florida Mall on Saturday, July 29.

When Geoffrey arrives at The Florida Mall on Saturday, July 29, the first 50 kids to visit the Geoffrey Mobile will receive a free Geoffrey plush. All attendees will receive a paper crown, a toy tambourine and will join Geoffrey the Giraffe in his "Parade of Play'' march into the Toys"R"Us at Macy's store.

The fun will continue in-store with play stations and family friendly activities including Pokémon Trade & Play activity packs, Discovery Excavation Kits, Block building, Bluey printable for coloring, a Meet & Greet with Geoffrey and more!

Giveaways from top toy brands including L.O.L. Surprise!™, Bluey, Monster Jam®, Kinetic Sand™, among others while supplies last.

Toys"R"Us reveals Geoffrey's Tour Across America is coming to The Florida Mall!

"We are excited to take Geoffrey and the magic of Toys"R"Us on the road and re-introduce a new, modern version of the Geoffrey Mobile. Memories of the original Geoffrey Mobile have brought joy to so many parents and we wanted to ensure they could now share it with their own children. Just like the original from 1980, the new Geoffrey Mobile being revealed at Macy's Herald Square will serve as a vivid reminder that play is essential at every age. We invite you to see the Geoffrey Mobile at any of the stops along the tour and embrace the opportunity to play at Toys"R"Us at Macy's," said Kim Miller, Global Chief Marketing Officer at Toys"R"Us.

Toys"R"Us reveals Geoffrey's Tour Across America is coming to The Florida Mall!

Geoffrey's Tour Across America Sweepstakes

In celebration of the inaugural Tour, Toys"R'Us will be hosting a national sweepstakes for customers in the U.S. to enter for a chance to win toy prizes. Toys"R"Us kids of all ages can join in on the fun even if they can't come to one of the tour stops. Starting on July 20th and ending on August 15th at 3:00pm ET, participants can enter to win by visiting or scanning the QR code on the Geoffrey Mobile as it passes by. Each stop on the tour will have a themed play package of toys awarded to one winner. Plus, one grand prize winner will receive an Ultimate Play Pack. Winners will be announced starting on or around August 25, 2023. No purchase is required to enter the sweepstakes and the rules will be available on

Follow Geoffrey on his adventures at to learn more about Geoffrey's Tour Across America.

Toys"R"Us reveals Geoffrey's Tour Across America is coming to The Florida Mall!

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