The Pepsi Challenge is bringing the game-day energy to the Florida Classic in Orlando on November 22

The Pepsi Challenge is making its next stop at Camping World Stadium for the legendary matchup between Bethune-Cookman University and Florida A&M University.

The iconic Pepsi Challenge is bringing the game-day energy to the Florida Classic in Orlando on Saturday, November 22, and fans won’t want to miss it.

After a successful run across the country, the Pepsi Challenge is making its next stop at Camping World Stadium for the legendary matchup between Bethune-Cookman University and Florida A&M University.

This time, the blind taste test puts Pepsi Zero Sugar Wild Cherry head-to-head with the competition as fans will see who earns the bragging rights for best taste.

Fans can enjoy:

• Custom Pepsi mocktails featuring Pepsi Zero Sugar Wild Cherry and Pepsi Zero Sugar

• Live sets from local DJs, delicious bites, and a fun gameday vibe

• A chance to win exclusive pieces from the limited-edition Pepsi Challenge HBCU Capsule Collection

The Pepsi Challenge will be at the Fan Fest on the corner of S Tampa Ave & W Church St from 11 am - 3 pm, on Saturday, November 22. It’s the ultimate pre-game celebration - full of flavor, fun and school pride.

So far in 2025, the Pepsi Challenge has been a massive success. After visiting 30+ cities to date and giving out almost 100,000 samples, 100% of markets have preferred the taste of Pepsi Zero Sugar – even Atlanta!

“The Pepsi Challenge has always been about backing the refreshing flavor of Pepsi by letting people’s taste buds decide. Fans across the country have already chosen Pepsi over the competition again and again, and we’re bringing that winning streak to the HBCU tour. The competition may be fierce on the field, but when it comes to taste, Pepsi Zero Sugar Wild Cherry is the undefeated fan favorite,” said Gus Reyna, Vice President, Marketing Pepsi at PepsiCo.  

How The Pepsi Challenge Works:

• Blind Taste Test: Challengers are presented with two unmarked cups – Cup A and Cup B – containing either Pepsi Zero Sugar or Pepsi Zero Sugar Wild Cherry and the corresponding competition.  

• Taste and Decide: Challengers sample both cups, taking their time to decide which they prefer.

• Make Your Choice: Challengers select the cola with the best-tasting, most-refreshing flavor.

• Bragging Rights: Fans at the SWAC Classics will find out which team owns bragging rights for the best taste.

The Pepsi Challenge has long been a part of the brand’s legacy, inviting consumers to trust their taste buds. This HBCU tour continues that tradition with a twist.

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