Taco Bell is testing a vegan Crunchwrap, marking the first time that Taco Bell has sold a fully vegan entree, and here in Orlando we can be amongst the first in the country to taste it!
After years of testing and tasting, the creative chefs behind the Taco Bell Test Kitchen unlocked the perfect recipe for its first fully vegan entree item: the Vegan Crunchwrap and the company are testing it in three locations, including here in Orlando.
The Vegan Crunchwrap features vegan seasoned beef, which is a proprietary, boldly seasoned plant-based protein that has been in the works for years. It's topped with cool vegan blanco sauce and warm vegan nacho sauce, which have also long been in development to refine proprietary flavors.
The Vegan Crunchwrap is also filled with classic ingredients like shredded lettuce, diced tomatoes and a crunchy tostada shell. All ingredients are certified vegan by the American Vegetarian Association.
Taco Bell will be trialing this innovation to gauge customer feedback and inform future menu developments.
It will be available in cities with notable vegan populations — Los Angeles, New York City and yes, here in Orlando (11893 East Colonial Dr, Orlando, FL32826). — starting June 8 for a limited time, while supplies last.
"Such a large part of our fandom is vegan or vegetarian, and we're as committed to them as they are to us and our menu," said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell. "That's why we took so long, months and years, to release something this special; we wanted and needed to get it exactly right, to get it mouth-watering. Because let's admit it, we've all eaten plenty of products on today's market that don't taste great and certainly aren't craveable."
"Our fans are always hacking our customizable menu to try new options, especially veggie-forward," said Missy Schaaphok, Director of Global Nutrition and Sustainability at Taco Bell. "So now we're hacking the hack, if you will, with a product that's completely vegan as-is, right off the menu. I may be biased, but no veggie burger could compare."
Beyond this offering, Taco Bell's vegetarian options already appeal to a broad consumer base, making up over 23% of products sold in 2022. With over 30 vegetarian*** ingredients that can be combined for nearly one million combinations, Taco Bell has long had an array of delicious options for any craving. Fans have never had to compromise on flavor or appetite, with everyone, including meat lovers, able to customize most of their orders to be vegetarian or vegan, or even just swap meat for refried beans, black beans or potatoes. From legendary creations to experimental collabs, the Vegan Crunchwrap is just the latest result of Taco Bell's menu ingenuity.
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