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Rides, Name, Backstory and more revealed for New Villains Land at Magic Kingdom

  • Writer: Emma Walton
    Emma Walton
  • 26 minutes ago
  • 5 min read
Once upon a nightmare… Magic Kingdom is getting a brand new land... Villains Land is coming to Walt Disney World Resort, and it's set to be the most menacing and magnificent of them all.

Delightfully Bewitching Details Revealed for New Villains Land at Magic Kingdom

D23: The Ultimate Disney Fan Event is Disney’s largest fan convention, bringing together fans from around the world for major announcements, immersive exhibits, exclusive merchandise, special performances, and more. Taking place August 14 – 16, 2026, at the Anaheim Convention Center, and nearby Honda Center.


The highlight of the weekend is always the Disney Experiences Showcase, which features exciting announcements from the Disney Parks around the world, and the Disney Cruise Line. This year's Disney Experiences Showcase, Horizons: A Carousel of Progress was hosted by Neil Patrick Harris, and took place on Saturday, August 15 at the Honda Center.


Inspired by the Carousel of Progress, the event featured behind-the-scenes looks, special performances, exciting announcements, and a few surprises along the way, and yes, there was lots of news and updates from Walt Disney World!


Delightfully Bewitching Details Revealed for New Villains Land at Magic Kingdom

Magic  Mirror on the wall, which land is the most menacing and magnificent of them all?

This question was answered during the Disney Experiences showcase, Horizons: A Carousel of Progress. Taking the stage at D23: The Ultimate Disney Fan Event, fans were treated to so many spine-tingling surprises – including some eagerly awaited updates about the Villains-themed land coming to Magic Kingdom Park at Walt Disney World.


Towards the end of the show, the Magic Mirror materialized onstage with a mysterious message, before introducing Disney Experiences Chairman Thomas Mazloum. Audience members began to whisper excitedly, as the sight of that familiar face in the glass could only mean one thing – Villains.


President & Chief Creative Officer Bruce Vaughn and Executive Creative Director Caroline May from Walt Disney Imagineering then took to the stage, acknowledging that the villains expansion at Magic Kingdom is one of the most highly anticipated projects they have ever been a part of. The duo dove right into their presentation, which was packed with thrilling twists and turns, and we’ve compiled everything you need to know about this sinister new land.




Name Confirmed for Villains-Themed Land

Bruce and Caroline confirmed today that the name for this new area will officially be Villains Land. Knowing that many of the other areas in Magic Kingdom have “land” in the name (think Fantasyland or Tomorrowland), they wanted this section to feel right at home with the rest of the park.


Even though the vibe couldn’t be more different, with Villains Land bringing a devious and dark “magic” to the Magic Kingdom, it still manages to be cohesive with the storytelling of the broader park.


Rides, Name, Backstory and more revealed for New Villains Land at Magic Kingdom

What is the Storyline of Villains Land?

It was also revealed that while the fiends you’ll find here may feel familiar since Imagineers are referencing classic characters from Walt Disney Animation Studios as inspiration, the overarching story is a brand new, original take on those iconic villains. The Magic Kingdom invites you into a fairytale and Villains Land is no exception…


In many fairytales, the real journey begins when you stray from the safe path and instead turn towards the vast, foreboding forest. If you dare enter the forest of Villains Land, you may soon come across a Wishing Well that’s been torn asunder.  Under most circumstances, a Wishing Well would indicate pure and good energy at work, but something dark happened to this one.  Once upon a time, someone made an evil wish here – a wish so evil it corrupted the stone and broke open the structure, spreading the Well’s poisoned magic throughout the forest.


But of course, this sinister setting is tempting for those with wicked intentions, so, one by one, the villains have come here to try and claim the last of the Wishing Well’s power. Villains Land will be shaped by those who have used this dark magic to conjure the perfect new lairs for themselves. These mighty fortresses and gleaming palaces not only reflect the personality of the villains who own them, they invite guests into a tantalizing treasure trove of treats, trinkets, and more temptations. The size and scale were compared to Star Wars: Galaxy’s Edge, so there will be no shortage of space to explore and enjoy a bit of mischievous fun.


Rides, Name, Backstory and more revealed for New Villains Land at Magic Kingdom

Maleficent Coaster in Villains Land

At D23 2024, it was revealed Villains Land would have two major attractions, in addition to shops and restaurants.  Today, Bruce and Caroline shared more of the storytelling behind each attraction.


The first is an exhilarating coaster experience, where you will come face-to-face with the Mistress of All Evil herself, Maleficent. You’ll race through enchanted briar surrounding her frightening mountaintop fortress – if you’re feeling brave enough to answer her invitation.


The Imagineering team teased that this coaster will include elements they've never attempted before on similar attractions, so it is set to be a truly groundbreaking project.


Rides, Name, Backstory and more revealed for New Villains Land at Magic Kingdom

Mirror Realm Dark Ride in Villains Land

There’s a second headlining attraction of Villains Land: a dark ride, featuring a whole array of your favorite Disney Villains – hosted by the Magic Mirror.


You’ll find the Magic Mirror where the Evil Queen keeps him in the catacombs beneath her pristine palace. After making your way to him, he’ll magically transport you into his mystical Mirror Realm to see things on the other side of the mirror.  There, in his ethereal realm, you’ll be transfixed by countless Disney Villains conjured in ways only the Magic Mirror can do. A combination of special effects and physical set pieces will bring his Mirror Realm – and these iconic Villains – to life.


More Details About Villains Land

During a dedicated Disney Villains panel, the Walt Disney Imagineering team acknowledged that their journey to developing the land started with the animation source material. Besides diving deep into the films themselves, the team shared that they also had inspiring conversations about the artistry of Disney Villains. By grounding Villains Land in the look and feel ofthese classic animated characters, the experience becomes even more immersive, entertaining, and filled with that dramatic flair guests know and love.


Besides sharing this character-driven philosophy, the Walt Disney Imagineering team also detailed how they hope to bring the feel of “magic” to this dark new corner of Magic Kingdom. The Imagineers showcased striking snapshots from research trips that the team had embarked on as they were mapping out their vision. During visits to Paris, France, and Barcelona, Spain, Imagineers became entranced by architecture styles including Art Nouveau and Modernisme, taking note of attributes like rich color palettes, swirling natural patterns, and ominous proportions that all contribute to the feeling that these places were created by magic. It was here that they coined the term “Conjured Architecture,” which has served as a guiding light for the style and aesthetic of the villainous landscape of Villains Land.


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D23: The Ultimate Disney Fan Event

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