Magic News as Walt Disney World and Orlando Magic extend Sponsorship Agreement

Walt Disney World and the Magic are set to continue creating magic together in Central Florida.

The Orlando Magic and Walt Disney World ensured that they remain an iconic duo for the foreseeable future. The team announced that Walt Disney World is extending its Champion of the Community (COTC) sponsorship, a partnership which began in 2010.

The agreement will have the Disney brand remain on the Magic uniforms and continue to tie the two together on the global stage, while also strengthening the collective commitment to the Central Florida community.

“The Magic are thrilled to extend our longstanding relationship with Walt Disney World,” said Orlando Magic President of Business Operations Charlie Freeman. “As two Orlando-born organizations, this continues our 16-year COTC relationship putting the community at the heart of what we do. We’re honored to represent our great city and look forward to creating more magic for Central Florida.”

In celebration of the sponsorship announcement, Disney and the Magic also unveiled the new Walt Disney World Atrium at the Magic’s home, Kia Center. Building on Walt Disney World’s longstanding presence at the Kia Center, the newly redesigned Walt Disney World Atrium features updated artwork and advanced projection technology that will transform the space throughout Magic games and all events at the venue, creating a dynamic and immersive guest experience.

“For years, Walt Disney World and the Orlando Magic have brought people together through shared experiences and a deep commitment to Central Florida,” said Walt Disney World President Joe Schott. “The reimagined Walt Disney World Atrium builds on that partnership, creating a vibrant new welcome for fans and an experience that feels distinctly Orlando.”

Disney World and the Magic’s continuing commitment and collaboration reinforce Central Florida as a premier sports and entertainment destination.And their ties go back together long before Disney was placed on the Magic’s jersey and even prior to them becoming a COTC.

Both Walt Disney World and the Magic are tied together by a vision of the type of magic that can be created in Central Florida. As the late Magic co-founder Pat Williams wrote in his book Lead Like Walt, “the more stories I heard about Walt Disney’s impact on (Central Florida), the more I realized that, in building an NBA team from the ground up, I was attempting to do what Walt had already done many times in his life. When he built his animation studio, when he created Mickey Mouse, when he launched the first full-length animated feature, when he built Disneyland and dreamed of a vastly more ambitious project in Florda, Walt always started with a dream and turned it into reality.”

Decades later, Walt Disney World and the Magic are still creating magic in Central Florida, and are doing it together.

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