The Orlando Magic announce multiyear collaboration with Publix, making them Official Supermarket of the Magic

The two local brands are uniting to serve fans and the wider community.

The Orlando Magic announced today a multiyear collaboration with Publix, making them the Official Supermarket of the Orlando Magic. This marks the first time Publix has become the official supermarket of an NBA franchise. Following Publix and the Magic’s longstanding philosophies, the collaboration will focus on the people in the community and at the games through fan activations, contests and support of youth camps.

“The Orlando Magic are thrilled to welcome Publix to our partnership family,” said Magic Senior Vice President of Global Partnerships J.T. McWalters. “Publix shares our commitment to excellence and exceptional service and is a longstanding pillar of the Central Florida community. We’re excited about what this collaboration will bring to the local community—creating magic for fans both inside and outside the arena.”

The alliance will feature Kia Center activations including interactive promotions during games. Publix will also serve as the supporting partner of Magic youth basketball camps. Other elements include entitlement partner of the Magic’s Fan Fest, signage around the arena and social campaigns. Additionally, Publix-branded food items will be featured inside Kia Center and around Fan Fest.

“Publix is proud to become the Official Supermarket of the Orlando Magic and team up with an organization that shares our commitment to serving Central Florida,” said Publix Media Relations Manager Hannah Herring. “We look forward to collaborating with the Magic on ways we can connect with fans and do good, together, in our community.”

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