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Surf Expo Trade Show kicks off in Orlando with thousands of attendees from around the world

Produced in January and September at the Orange County Convention Center in Orlando, Surf Expo features thousands of apparel and hard good brands and a full line-up of special events, including fashion shows, industry parties, annual awards ceremonies, and more.

Surf Expo Trade Show Orange County Convention Center Orlando

An exciting lineup of coastal life and watersports brands and retailers are headed to Surf Expo Jan. 10-12 in Orlando.

Surf Expo, the largest and longest-running watersports, beach, and resort lifestyle tradeshow in the world returns to Orlando from January 10 - 12, with thousands of buyers from around the world converging on the Orange County Convention Center.

The show, which will feature hundreds of brands across the Surf, Bluewater, Shoreline, Boutique, Coastal Gift, Footwear, Paddle, Resort, Skate, Souvenir, and Swim categories, also includes a robust lineup of events for attendees to get inspired, network with new business contacts, and reconnect with old friends.

“We are excited to welcome everyone to Surf Expo next week,” said Surf Expo Show Director and SVP Roy Turner. “The show will be jammed packed with incredible brands, the best retail buyers, and educational and fun events.”

Surf Expo Trade Show Orange County Convention Center Orlando

A sampling of brands exhibiting at the show include AFTCO, AVID Sportwear, Bajio Sunglasses, Beach Up, Birdwell, Birkenstock, Channel Islands, Clark’s, Costa Del Mar, Dark Seas, Dippin’ Daisy’s, EXIST, Firewire, Fish Hippie, Former, Free Fly, Gathr, Havaianas, Hey Dude, Howler Bros, HUK, I-SEA, India Boutique, Jetty, Katin, Keen, Lost…, NESO Tents, Oakley, Picture Organic Clothing, Puffin, Pura Vida Bracelets, POP Board Co., PUKKA, Reef, Rhythm, Rip Curl, Roark, Rocket Dogg, Salty Crew, Shaka Love, Silver Girl, Simply Southern, Skechers, SMITH Optics, Smith & Quinn, Sperry, Sun Bum, Sun Drunk, Teva, Tommy Bahama, Tory Richard, Wave Riding Vehicles, XTRATUF, and many more.

See the full exhibitor list and floor plan here.

Thousands of qualified buyers from a wide range of retail accounts are registered to attend including buyers from surf shops, fishing supply stores, outdoor outfitters, resort and hotel stores, travel and airport shops, boutiques, and large sporting goods and off-price chains.

Qualified buyers can register to attend here or head to for more show information.

Surf Expo Trade Show Orange County Convention Center Orlando

Attendees will also have plenty of opportunities to network at Happy Hours, learn new skills at educational seminars, and have a good time at the Post Show Mixer and Industry Party.

Events include the 2024 Florida Shape Off honoring Bill Frierson of Wave Riding Vehicles, the East Coast Surfing Hall of Fame Class of 2024 Induction Ceremony, Learning Labs, Fashion Shows, Happy Hours, a Networking Mixer, and much more. See the full schedule of events here.

Visit for more information about the upcoming show Jan. 10-12, 2024, in Orlando.

Surf Expo is a TRADE ONLY EVENT and is not open to the public.

Surf Expo Trade Show Orange County Convention Center Orlando

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