PBR Tampa - Buckin' In The Bay charges into Tampa with dirt flying, bulls bucking, nonstop action!

The best riders and rankest bulls in the world will meet at Benchmark International Arena for the most unpredictable and explosive 8 seconds in sports wrapped in a rock-show, family-friendly production.

For those in the Tampa Bay area and beyond, the waiting is over.  For the first time since 2012, PBR (Professional Bull Riders) will bring its elite Unleash The Beast Tour to Tampa, January 23-24, 2026.

The best riders and rankest bulls in the world will meet at Benchmark International Arena for the most unpredictable and explosive 8 seconds in sports wrapped in a rock-show, family-friendly production.

The trip to Tampa will be the sixth event of the 18-event 2026 Unleash The Beast season.

Over two days, the riders and bulls will go head-to-head with the action starting at 7:45 pm on Friday night and continuing 6:45 pm on Saturday to announce an event champion.

This is your chance to witness world-class athletes going head-to-head with powerful bucking bulls at this must-see competition! As a bonus, this stop on the Unleash the Beast Tour includes a PBR Monster Energy Team Challenge event on Friday night. This competitive team-based format gives you a dynamic, head-to-head game experience as PBR Teams battle it out. 

While PBR will sell fans the whole seat, most fans only use the edge. Tickets are available at PBR.com and ticketmaster.com.

Headquartered in Pueblo, Colo., PBR was founded in 1992 by a group of 20 visionary bull riders who broke away from the traditional rodeo scene, seeking mainstream attention, new riches and a livelihood for future generations of cowboys for the most popular discipline in rodeo, bull riding.

800+ bull riders from around the world including the United States, Australia, Brazil, Canada and Mexico hold PBR memberships. They compete in more than 200 bull riding events each year on the nationally-televised Unleash The Beast, Pendleton Whisky Velocity Tour and Touring Pro Division, in addition to those held by international divisions in Australia, Brazil, Canada and Mexico.

PBR has rapidly transformed one of the fastest-growing sports in America into a worldwide phenomenon. Capitalizing on the popularity of bull riding around the world, and the growing appeal of cowboy values, the PBR has attracted many international athletes who travel to the United States to compete exclusively in the world’s elite bull riding tour.

With cowboys continuing to enter the mainstream, extreme sports featuring jaw-dropping bursts of action all night long growing in popularity, world-class event production, PBR’s reach increasing across broadcast, cable and digital channels, and fan support continuing to grow, the sport’s future is very bright.

Check out the latest entertainment news and things to do in Tampa Bay here!

Before attending any of the events listed on Gotta Go Orlando, you should contact the organizer or venue to confirm that the event is taking place as information, changes, and cancellations can occur.

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