Orlando's Cheez-It Citrus Bowl to welcome return of Prince Cheddward with Epic Homecoming Celebration

Absurd fun and antics awaits college football Fans as the beloved Cheez-It  Mascot makes his triumphant comeback after a three-year hiatus.

He's back. The beloved mascot Prince Cheddward will officially return to the 2025 Cheez-It Citrus Bowl on Dec. 31. With his crown polished and signature swagger restored, he's ready to revel in a triumphant homecoming celebration built for the college football fans who live for every can't-miss moment of the season.

Once the legendary ruler of the Cheez-It bowl game, Prince Cheddward eventually traded the spotlight for a well-earned retirement. That is, until Ched-Z reminded him that college football fans were still craving their prince. Prince Cheddward knows now is the time to answer years of passionate pleas and rallying cries. He's ready to reclaim his rightful place at the heart of college football fandom, where passion and flavor collide: the Cheez-It Citrus Bowl.

"Prince Cheddward's return proves one thing: when Cheez-It fans crave something, their passion has the power to make it happen," said Cara Tragseiler, Senior Brand Director for Cheez-It. "Prince Cheddward is an icon in the college football community, becoming an instant internet sensation and inspiring a meme-fueled craze when he first made his debut in 2021. This is more than a comeback; it's a tribute to the incredible fans who bring college football to life. Bowl season is all about high-stakes rivalries, community spirit and larger-than-life pageantry, and Cheez-It is here to amplify that energy with unforgettable game day fun."

Together for the first time, Prince Cheddward and Ched-Z will deliver an electric game day experience. With Ched-Z stepping into the new role of royal jester, this dynamic duo guarantees over-the-top entertainment that college football fans won't want to miss. Fans can look forward to a spectacular mascot entrance, in-game surprises and craveable experiences that bring the excitement of the Cheez-It brand to life.

Eating snacks and watching sports go hand-in-hand. As the ultimate game day snack, Cheez-It combines 100% real cheese with an irresistible crunch to satisfy college football fans from regular season all the way into the post-season.

Catch the 2025 Cheez-It Citrus Bowl live on ABC at 3 pm ET on Dec. 31. Don't forget to grab your favorite Cheez-It crackers and gear up for game day with a Prince Cheddward shirt dropping next month at shop.cheezit.com.

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