Orlando Magic reveal new Logo, Uniforms, Court Design and Merch!

The star is back as Orlando Magic unveil new logo; an iconic franchise symbol is “The Star” once again.

The Orlando Magic has unveiled a new logo and three new uniforms, together with a new look court at the Kia Center, and all-new merch.

With the team and Magic brand continuing to grow, the new logo fondly revisits the Magic’s history making an iconic and fan-favorite franchise symbol “the star” once again. The logo evolves with a nod towards nostalgia featuring a legendary, star-centric logo displaying a “reach for the stars” mentality to match the team’s championship ideals.

The logos incorporate the stars in multiple ways – a variation of the past with a “new-look” cascading star trail and making a comeback in the wordmark replacing the “A” in both “Orlando” and “Magic.” It also stays true to the team’s roots continuing with the colors of Magic blue, Magic black and Magic silver.

The updated look includes the team’s secondary logo with the iconic star behind the ball appearing in motion, reflecting the team propelling forward and building on the heritage and history of the Magic from its birth in 1989.

The three new uniforms, Association (white), Icon (blue) and Statement (black) have evolved into modern classics, honoring the rich history of the Magic’s most iconic jerseys while ushering in a new era of Orlando Magic basketball.

With the return of the bold pinstripes, the MAGIC and ORLANDO wordmarks, uniform trim and bold star on the shorts of the Association and Icon editions, the uniforms are a nostalgic tribute to a favorite of the Magic’s fanbase while being on trend with current and future style.

The Statement uniform, the only Jordan brand uniform in the lineup, is influenced by the Orlando Magic’s original on-court warm-up jackets with bold pinstripes and the new star-centric icon featured on the shorts.

“The Orlando Magic’s mission is to be world champions on and off the court. The logo and uniforms are an extension of that mission and a direct reflection of the excellence our organization strives for from our ownership to our staff, coaches and players,” said Magic Executive Vice President of Marketing and Social Responsibility Shelly Wilkes. “Based on fan feedback, the new logo was a collaboration and really a labor of love keeping in mind the affinity our fans have for our brand identity. This logo and new uniforms signify the beginning of a new era of excellence for the Magic while paying homage to the past. We are excited to build upon our rich history with a modernized version of the uniform and logo that our fan base cherishes.”

For more information, please visit https://orlandomagic.com/new-look.

Keep up to date with the latest news from Orlando, and never miss anything happening again!

Gotta Go Orlando is your local source for entertainment news, events and things to do in Central Florida. We feature the latest concerts, theater news, arts & culture, nightlife, food & drink. theme parks, attractions, festivals, events, and more.

Contact us here. To advertise with us, click here. To list your upcoming event, submit it here.

Sign up for our newsletter and stay in the loop with all the latest news from Central Florida, and join the local conversation on X, Facebook, and Instagram, plus, catch the latest on YouTube.