MINISO opens it's 100th US Store at The Florida Mall, Orlando

Yet another new store has opened at The Florida Mall, MINISO is an innovative lifestyle and design-led product retailer offering high quality fun products at affordable prices.

The global lifestyle brand MINISO has celebrated the grand opening of its 100th store in the United States, situated in Orlando's Florida Mall. Ushering in the festive season in a blizzard of pink, the store brings a captivating and vibrant shopping experience, adding a touch of whimsical winter to Florida's holiday season.

This milestone opening signifies yet another substantial stride in the brand's swift expansion across the United States, introducing its signature offering of fun, affordable, and well-designed products to an even wider audience nationwide.

Marking the 100th store milestone in the US during the Christmas season, MINISO created a dazzling "pink blizzard" at the Florida Mall, immersing shoppers in an even more joyous atmosphere. Inside the all-pink store, customers can explore a variety of exclusive all-pink series from MINISO's popular IP collaborations, including those with Sanrio and Disney. 

Notably, the brand's latest Care Bear collection is making its debut appearance in the US at the Florida mall store.

Throughout the store's opening season, the Florida Mall atrium has undergone a magical transformation into a sprawling fantasy Pink Christmas Village. This enchanting setting includes a towering Christmas tree house and a crystal snowball gifting station, with a charming Care Bear mascot, all contributing to a joyful and dreamy atmosphere within the Florida mall. All participants received surprise gifts from MINISO. The Pink Christmas Village has rapidly become a favored photo spot in the Florida mall, generating numerous social media shares and interactions.

"By establishing this charming pink Christmas village at the Florida Mall, MINISO is embarking on a fresh initiative to deepen our connection with local consumers during the holiday season," said Tyrone Li, Head of MINISO US on the day of store opening. "Our aim is to bring a warm and joyful companionship to our customers throughout the winter holidays -- going beyond offering lifestyle products to becoming an integral part of their holiday lifestyle, all while bringing MINISO's Joy Philosophy to them. We are confident and eagerly look forward to becoming a preferred destination for holiday gift shopping among local residents."

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