Innovative Layer-Ins and DoorDash partnership keeps Jeremiah’s at the forefront of the frozen dessert category.
Jeremiah’s Italian Ice, the award-winning frozen dessert brand offering bold flavors and vibrant experiences, is taking their frozen treats to the next level with Skittles POP’d Candies as an exciting new Layer-In that adds color, crunch, and a fruity flavor to any Jeremiah’s Italian Ice creation – for just $.99, for a limited time only.
This innovative addition harnesses a social media freeze-dried candy trend and brings a new dimension to the brand’s beloved Italian Ice, Jelati, and Soft Ice Cream offerings, allowing guests to enjoy a burst of bold crunch in every bite. The Rainbow Crunch Flavorite is the most colorful offering of all, featuring a full spectrum of Italian Ice colors layered with Vanilla Soft Ice Cream and Skittles®POP’d Candies.
Skittles POP’d Candies feature the classic taste of the original candy but with an airy, crispy crunch, making them the perfect complement to Jeremiah’s signature frozen desserts. Whether layered into a Jelati, an Italian Ice, or their Rainbow Crunch Flavorite, this vibrant new Layer-In is sure to delight both longtime fans and adventurous newcomers alike.
“Jeremiah’s is fortunate to have a loyal fanbase, so we know our existing guests are already passionate about our menu offerings, but the goal is to appeal to an even wider audience, while keeping things fresh for our current guests. Introducing innovative and fun new Layer-Ins and Flavors to our menu helps us do just that,” said Erin Buono, Director of Research and Development at Jeremiah’s Italian Ice. “We are focused on being a forward-thinking brand that is responsive to consumer trends and invested in keeping offerings exciting. It’s a commitment to both our guests and our franchisees.”
Capitalizing on the viral popularity of freeze-dried candy, which has gained traction on social media for its unique texture and tangy flavors, Jeremiah’s Italian Ice is broadening its appeal to younger, trend-savvy consumers who seek novel dessert experiences. By leveraging the buzz around Skittles POP’d Candies, the brand looks forward to generating excitement amongst existing customers while attracting new guests, boosting awareness and positioning itself as an innovative and culturally relevant leader in the dessert market. After all, a dynamic menu makes the brand’s franchise opportunity more appealing by demonstrating the brand’s ability to adapt, stay competitive, and drive customer engagement year-round.
To better serve the brand’s growing number of fans, Jeremiah’s Italian Ice has officially kicked off a new strategic partnership with DoorDash to enhance convenience for customers. Guests can order all of their favorite treats from Jeremiah’s Italian Ice directly within the DoorDash app.
“Innovation isn’t just about adding new flavors – it’s about creating excitement, enhancing the guest experience, and driving business growth,” said Michael Keller, President and CEO of Jeremiah’s Italian Ice. “By introducing bold new offerings like Skittles® POP’d Candies and strengthening our delivery capabilities with DoorDash, we’re ensuring that Jeremiah’s remains a go-to destination for fun, cool flavor, and franchise success.”
With over 160 locations across the country and exciting plans for further expansion, Jeremiah’s Italian Ice continues to drive innovation and deliver value to both guests and franchisees. As the brand rolls out new menu offerings, the company’s focus remains on boosting profitability for its franchise owners while keeping the brand fun and approachable for consumers.
Visit jeremiahsice.com/locations to find a location near you to try the newest topping.
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