Dave’s Hot Chicken digs into nostalgia with new Dirt & Worms Top-Loaded Shake

Dave’s Hot Chicken fans in Central Florida can indulge in the popular chicken-chains top loaded shake featuring OREO cookie pieces and colorful gummy worms.

Cult-favorite chicken-chain, Dave’s Hot Chicken with Central Florida locations in Orlando, Altamonte Springs, Lake Mary, Kissimmee, and more is giving guests a sweet reason to dig in with the launch of its new Dirt & Worms Top-Loaded Shake.

Available now, and inspired by the classic kids’ treat, the limited-time Top-Loaded Shake turns any of Dave’s creamy, indulgent shakes into a playful dessert experience, topped with OREO cookie pieces and colorful gummy worms. Every sip is rich, sweet and craveable, while every bite delivers the nostalgic combination of chocolatey “dirt” and chewy “worms.”Guests can make their shake a Dirt & Worms Top-Loaded Shake for just $2 more.

Dirt & Worms joins Dave’s lineup of Top-Loaded Shake options, which include OREO cookie pieces, crumbled M&Ms, and Fruity Pebbles .

Dirt & Worms arrives as Dave’s continues one of its most culturally relevant stretches yet. The brand recently celebrated the return of Marvel Animation’s X-Men ’97 with a limited-time collectible meal featuring blind-bag figurines, exclusive digital comics and app-only rewards, while also inviting night owls to unlock its Dave’s After Dark menu, a late-night lineup featuring Nacho Fries, Dave’s Cheesy Bites, Reaper Cheese Fries, Spicy Buffalo Mac & Cheese, a Neapolitan Shake and more. Together, the launches reflect Dave’s strategy of blending craveable food, pop culture and internet-worthy menu innovation into experiences fans can’t find anywhere else.  

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In a modern-day American dream story, three childhood friends, Chef Dave Kopushyan, Arman Oganesyan and Tommy Rubenyan, scraped together $900 to launch Dave’s Hot Chicken in a parking lot, portable fryers and folding tables in tow, in 2017.

Dave’s Hot Chicken quickly took off, opening an East Hollywood brick-and-mortar restaurant shortly after, with support from Tommy’s brother, Gary. In 2019, the team struck a deal with Wetzel’s Pretzels co-founder and former CEO, Bill Phelps, to begin franchising the Dave’s Hot Chicken concept, with Billboard’s Artist of the Decade, Drake, investing in the brand as well.

The company has sold the rights to more than 1,500 franchise locations in the U.S., Middle East, Europe and Canada and will open 150-plus locations this year. Harkening back to an Eater LA blog that helped propel early interest in the brand, the company’s mission is to “blow their minds.”

https://daveshotchicken.com

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