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Alex Martins will become the 14th inductee into the Orlando Magic Hall of Fame

Alastair Mac
36 minutes ago
3 min read

Martins will be inducted on Monday, Mar. 23 at 12 p.m. in Kia Center, near the Orlando Magic Fan Experience.

Alex Martins will become the 14th inductee into the Orlando Magic Hall of Fame, Chairman Dan DeVos has announced. Martins will be inducted on Monday, Mar. 23 at 12 p.m. in Kia Center, near the Orlando Magic Fan Experience.

In addition to the induction ceremony, Martins will be honored that night during Orlando’s game vs. Indiana. Tip-off is at 7 p.m. and tickets are available through OrlandoMagic.com or by calling 407-89-MAGIC.

“We are excited to welcome Alex Martins into the Orlando Magic Hall of Fame,” said DeVos. “His innovative business acumen has transformed our organization, while working tirelessly to make the Magic an invested community partner. For his efforts that spanned three decades, this is truly a worthy recognition for Alex and his family, and we look forward to continuing to work with him in his role as vice chair.”

Martins, who has spent 38 years in professional sports management, serves as vice chair of the Orlando Magic. In this position, he acts as a senior advisor to the Magic Board of Directors to advance long-term strategic initiatives and serve as a resource to Magic executives.

Martins also represents the Magic as the team’s alternate governor to the NBA Board of Governors, as well as oversees all operations of the Orlando Solar Bears of the ECHL and the Osceola Magic of the NBA G League.

Martins served as the Orlando Magic’s chief executive officer for 14 seasons (2011-25). He has held various senior-level management capacities with the Magic between 1989-98 and upon his return to the organization in 2005, including director of media relations, executive vice president of marketing and franchise relations, president and chief operating officer.

During his tenure as CEO, Martins led a transformation of the Magic’s business operations, while overseeing a ticket sales, premium sales and corporate partnership effort which saw the most successful business years in the history of the franchise. Additionally, in March of 2024, the Sports Business Journal named the Magic as one of the “Best Places to Work in Sports,” the only franchise in the four major professional sports leagues to receive the recognition.

His effort and collaboration with local business and political leaders helped to secure the Kia Center as a sports and entertainment home, which opened in October 2010. The Kia Center was named the Sports Business Journal’s Sports Facility of the Year in 2012.

Martins has also held senior executive positions with the New Orleans Hornets, the NFL’s Cleveland Browns and Tavistock Group. He started his career as a student assistant in the Villanova sports information department, assisted in the Philadelphia 76ers public relations department and was also the assistant sports information director at Georgetown University.

Martins currently serves as the Chair of the UCF Board of Trustees.

Martins earned his MBA from the University of Central Florida, where he is a member of the College of Business Administration’s Hall of Fame and recipient of University’s Distinguished Alumnus Award. He earned a bachelor of science degree in business administration from Villanova University in 1986.

The Orlando Magic unveiled its inaugural Hall of Fame class on April 9, 2014 naming the first two inductees, Magic co-founder Pat Williams and the team’s first-ever draft pick and current community ambassador, Nick Anderson. Martins joins Shaquille O’Neal (2015), Rich DeVos (2016), Anfernee Hardaway (2017), Jimmy Hewitt (2017), Tracy McGrady (2018), David Steele (2019), Darrell Armstrong (2020), John Gabriel (2022), Brian Hill (2022), Dennis Scott (2023) and Dwight Howard (2025) in the Orlando Magic Hall of Fame.

The Orlando Magic Hall of Fame honors and celebrates the great players, coaches and executives who have had a major impact during the team’s illustrious history. It bridges the past with the future of Magic basketball, and the exhibit, located in Kia Center on the terrace level near the Orlando Magic Fan Experience, provides Magic fans an opportunity to learn some Magic history while in the building.

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